B2B Marketing Outsourcing and B2B Sales Outsourcing Companies We create B To B Marketing that works. Why? Because it's designed to engage with real human beings, people who eat food which there like, drive cars and have peculiar tastes in music. We discover what makes them tick and what their issues are. he B2B customer journey is complex and organize. Making your brand the destination often requires adapting a wide variety of marketing & sales method and tools , customer approaches to engage, inform and guide customers. At Fulcrum, we’ve got a toolbox full of B2B communication and marketing capabilities, and we’re ready to put them all to work for you. Below you’ll find some of the things we can do for your business—click on one and discover how we use these capabilities to help you meet your goals and help guide the customer journey.