Content repurposing involves taking existing material and adapting it to different formats, platforms, or audiences. Whether it’s converting a blog post into a video, breaking down a white paper into bite-sized social media posts, or transforming a webinar into an infographic, repurposing content helps businesses achieve more with less effort. In 2025, as competition for online visibility grows fiercer, repurposing content offers a way to extend the lifespan of your assets while maintaining consistent engagement with your audience.